Overview
Armor Electric, a North Carolina-based company specializing in a range of electrical solutions, needed a brand to help launch their business. The logo combines the “a” and “e” of Armor Electric, making an armored helmet. The wordmark also incorporates the blue electric bolt, tying the two together. The logo can be used across many applications from merchandise to vehicles.
Process
The logo is formed by a stylized “a” and “e” in the shape of a visor or face guard from a suit of armor. The colors are those that relate to electricity and create a bold contrast.
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