Overview

LaRue Tactical’s existing eCommerce website needed a redesign. The current outdated design did not perform well on mobile devices and lacked modern usability benchmarks of current eCommerce websites.

Results

We delivered an updated design along with a logo redesign that highlighted key products, simplified navigation, and improved usability at all screen sizes.

• We started with simplifying the information architecture and menus enabling users to more quickly find what they need.
• Next we focused on featuring high-quality, impactful images to grab the user’s attention.
• Finally, an eCommerce site needs to feature products early and often.

Drag the slider below to compare the before and after versions of the site.