Need
LaRue Tactical’s existing eCommerce website needs a redesign. The current outdated design does not perform well on mobile devices and lacks modern usability benchmarks of current eCommerce websites.
Technologies
Result
We delivered an updated design along with a logo redesign that highlighted key products, simplified navigation, and improved usability at all screen sizes.
- We started with simplifying the information architecture and menus enabling users to more quickly find what they need.
- Next we focused on featuring high-quality, impactful images to grab the user’s attention.
- Finally, an eCommerce site needs to feature products early and often.
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